WARNING:
Your Marketing Agency DOES NOT Want You to Read This...
(Because You'll Start Asking Some Uncomfortable Questions...)
If Your Google Rankings Look Great But Your Phone Isn’t Ringing — Read This Before You Spend Another Dollar on Marketing.
MARCH 15-16, 2026 • MANDALAY BAY • LAS VEGAS
Let me tell you something uncomfortable.
Your marketing company is lying to you.
Not with malice. Not even consciously. But they're doing it anyway.
Here is the Situation:
Your Google Business Profile is optimized. Your reviews look solid. Your rank tracker shows green across the board. By every metric your marketing agency reports to you, things look fine.
But your phone has slowed down. Your lead volume is dropping. And you can’t figure out why. Your agency can’t either. They’ll tell you it’s “seasonal.” They’ll tell you to “be patient.” Or they’ll quietly suggest buying more Google Ads to “make up the gap.”
I’m going to tell you the truth: the gap isn’t seasonal. It’s structural. And it’s only going to get worse.
Here’s what’s happening behind the curtain:
Google has been quietly replacing the traditional local “3-pack”—the three business listings that used to appear at the top of local search—with new AI-powered search results. Instead of showing three businesses with phone numbers and directions, these AI summaries show only two businesses. Sometimes they remove the click-to-call button entirely.
And here’s the part that should make your blood run cold:
The businesses that appear in these AI results are often completely different from the ones ranking in the traditional map pack.
Your rank tracker can’t even see these new AI packs. So you’re staring at your dashboard thinking everything is fine—while a growing percentage of your potential customers are seeing search results that don’t include you at all.
THE NUMBERS DON'T LIE
Recent research across 322 markets found that AI local packs are displaying only 32% as many unique businesses as traditional results. In 88% of the markets studied, the total number of businesses visible to customers has collapsed.
Read that again.
In nearly 9 out of 10 markets, fewer businesses are being seen by fewer customers. The playing field didn’t just tilt. It shrank.
This is the biggest shift in local search since Google introduced the map pack. And your agency, with all due respect, probably doesn’t have a plan for it. Because the strategy that actually works in this new environment is labor-intensive, requires real estate knowledge, and doesn’t fit neatly into a monthly SEO retainer.
It’s much easier for them to sell you more Google Ads. That’s good for them. It’s terrible for you.
THE POTENTIAL IS STAGGERING
If you’re paying $150–$300 per lead on Google Ads or LSA right now, and you could generate leads at a 4–5% cost of marketing through GBP as well — what does that look like?
On a $5,000 average ticket, that’s $200–$250 per acquired customer through GBP vs. $450–$900+ on paid channels. One additional location generating just 20–30 leads per month at these economics is worth $30,000–$80,000 per month in revenue. Per location.
And unlike paid ads, these assets compound over time. When you stop paying for PPC, the leads vanish. When you build GBP locations, they keep working.
WHAT IF YOU COULD TURN THIS INTO YOUR GREATEST ADVANTAGE?
When the playing field shrinks from 3 spots to 2, most businesses lose. That’s simple math. But what if you could multiply your chances of appearing in those remaining spots?
That’s what a Multiple Google Business Profile strategy does.
Instead of fighting for a single position with a single profile, you establish multiple legitimate business locations across your service area. When Google’s AI decides which 2 businesses to show a customer in Scottsdale—and you have verified, optimized profiles in Scottsdale, Tempe, Mesa, Gilbert, and Chandler—you’ve dramatically increased your odds of being one of them.
But it gets better. Because proximity is Google’s #1 ranking factor for local search. Having more locations means you’re geographically closer to more customers. Which means you rank higher, more often, in more zip codes.
And here’s what most people miss:
When someone sees your TV ad, hears your radio spot, or receives your direct mail piece, what do they do? They Google you. With multi-location coverage, you show up right next to them. That brand awareness converts into calls instead of vanishing into the void.
Every marketing dollar you spend gets amplified. Every channel works harder. Your GBP network becomes the gravity well that pulls everything together.
THE STRATEGY THAT CHANGED EVERYTHING
A few years ago, I was CMO of a garage door company spending a fortune on marketing. PPC costs climbed every quarter. We were in bidding wars with competitors. And there were parts of our service area where we simply could not rank our GBP due to Google's algorithm changes.
Then we figured out how to make Google think we were everywhere.
We started opening Google Business Profile locations strategically across our entire service area.
The results?
Stupid. Ridiculous.
Almost embarrassing.
Lead volume exploded across our service areas
Cost of marketing dropped to 4-5% of revenue for leads through our GBP
Dominated markets where we'd been invisible
Every other marketing channel suddenly performed better
TWO DAYS. SLEEVES ROLLED UP.
HERE'S WHAT YOU'LL WALK AWAY WITH:
The three pillars of GBP ranking and why most businesses only focus on two of them, leaving massive opportunity on the table
The "centroid" concept that explains why you're invisible in certain zip codes and the solution that makes you appear everywhere
The critical difference between "marketing locations" and "operating locations" worth the entire cost of the workshop alone
My 32-point optimization checklist that ensures your profiles outperform 95% of competitors
What qualifies as a legitimate location in Google's eyes and what will get your's suspended immediately
Real estate options that actually work at $300-800/month with photos of what these locations look like
The complete tool stack I used to track, measure, and scale our multi-location strategy
Team structure blueprint so you know exactly who owns what when you get home
A complete 90-day expansion plan with specific markets targeted, real estate identified, and roles assigned
WORKSHOP AGENDA:
Day One
Sunday, March 15th
7:30 - 8:30 AM [Breakfast & Registration]
8:30 - 10:00 AM [Session 1] The Strategic Why & The Proof
(The AI Search Reality Check, Multi-Location Case Study, How Google Actually Ranks Local Businesses, The Multi-GBP Advantage in the AI Era)
10:00 - 10:15 AM [Break]
10:15 - 12:00 PM [Session 2] Profile Mastery
(Anatomy of a High-Performing Profile, The Details That Actually Move the Needle, Local Guide Accounts & Avoiding Suspension)
12:00 PM - 1:30 PM [Lunch]
1:30 PM - 3:00 PM [Session 3] The Local Search Ecosystem
(NAP Consistency and Citation Management, Connecting GBP to Your Website, GBP Backlinking Strategy)
3:00 - 3:15 PM [Break]
3:15 PM - 5:00 PM [Session 4] Expansion Strategy, Real Estate & Optimization
(Location Analysis and Market Selection, Real Estate for GBP, The Measurement Framework & Tool Stack, Process and Scale, Roles & Delegation)
Day Two
Monday, March 16th
7:30 - 8:30 AM [Breakfast]
8:30 - 9:45 AM [Homework Review] Hot Seats (4-5 attendees present their work)
9:45 - 10:00 AM [Break]
10:00 - 11:15 AM [Open Q&A, Troubleshooting & Advanced Topics]
11:15 AM - 12:00 PM [Wrap-Up] Action Planning & Next Steps
By the end of this workshop, you and your team will know exactly how Google ranks local businesses—and how to use that system to win. You’ll see real case studies, understand how AI search is changing local visibility, and learn how to build Google Business Profiles that outperform 95% of competitors and signal trust to both Google and AI systems. You’ll leave with a clear framework for expansion, data-driven market targeting, legitimate location strategy, and the tech and team structure required to execute—so this becomes a compounding system, not a one-time tactic.
THIS WORKSHOP IS FOR YOU IF:
You can run a home service company doing $2M-$300M+ in annual revenue
You're serious about growth and willing to invest in real infrastructure
You have (or can hire) people to implement what you learn
You're frustrated with marketing costs that keep climbing while results stay flat
You're losing business in certain zip codes and don't know why
THIS IS NOT FOR YOU IF:
You're looking for a quick fix or magic button
You want to "learn" but not "implement"
You're uncomfortable with a 6-9 month timeline for full results
Workshop Venue & Hotel
Mandalay Bay, Las Vegas, NV
March 15th to 16th, 2026
Why Mandalay Bay?
Mandalay Bay is one of the cleanest, most well-maintained properties on the Strip. It's also just a quick 10-minute ride from the airport, so you can get in, get settled, and get focused without fighting Vegas traffic.
You'll be steps away from the workshop itself. No Ubers across town, no stress, no wasted time. When we break, you're already where you need to be. And when the day wraps, the conversations keep going right downstairs.
It's a genuinely great venue with solid restaurants, comfortable rooms, and enough space to breathe. If you want to get the most out of the day, staying on-site just makes everything easier.
YOUR INVESTMENT
Live, Hands on Workshop. All templates and checklists.
Homework review and hot seats.
$3,999
$2,999
MARCH 15-16, 2026 • MANDALAY BAY • LAS VEGAS, NEVADA
10X NO RISK GUARANTEE
By lunchtime on the first day, if you aren't fully convinced that you can generate at least 10X your investment in the workshop with this strategy, then just let me know and I'll fully refund your ticket.
-Jim
See you in Vegas,
JIM LESLIE